
SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Yahoo Begins Honoring Browser Do-Not-Track Signals by ClickZ March 31, 2012 Comments Wide adoption of Do Not Track technology isn't just about slapping a button on web browsers . Even after Chrome , Safari , Firefox and IE support user-imposed limits on ad tracking , publishers must honor the Do Not Track signals their browsers will generate when individuals choose to opt . out With the ad sector , Federal Trade Commission , and U.S . Commerce Department officially throwing their weight behind Do Not Track , big ad sellers are obliged to get serious about honoring those . requests Among the first to do so is Yahoo , which has begun rolling out global support for the Do Not Track standard , and expects